The Duke Motivation and Social Cognition lab

The Duke Motivation and Social Cognition lab

The Duke Motivation and Social Cognition lab is housed in Duke’s Fuqua School of Business. The lab’s primary mission is to explore basic motivational and social cognitive influences and mechanisms on the lives of people, their roles as individuals, relationship partners, employees, or consumers. The lab includes a mix of more than 20 researchers in psychology, management/organizational behavior, and marketing who share an interest in motivation and social cognition topics.